In Rainbows, II
October 16th, 2007It’s all about Freedom, really.
Consumers now want the freedom to use their media as they wish. When it comes to music, they want to listen to songs in their cars, on their PCs and on their living room stereos. They want to create mixes and playlists and share them with friends; to rip apart songs and create mashups. They want to customize their experience of music.
