Vai vender como o pão às fatias
January 11th, 2007Retornando ao ipod telefone de que todos falam, a melhor quote que li até agora vem do Seth Godin (who else?):
Two kinds of people in the world…
The folks that want (need!) an iPhone, and those that couldn’t care less. And of course it’s not just Apple and it’s not just phones. It’s every single industry in the world.
You’re not likely to convert one group into the other. What you can do is decide which group you’d like to market to. You can’t do both at the same time, not particularly well, anyway.
Vale a pena ver esta demonstração mais pessoal do iPhone, feita numa reportagem da CBS News (via YouTube). Link do melinho.
